Cause Marketing

Cause-related marketing is a partnership between your organization and the Health Foundation that engages consumers in a cause the company believes in and supports, while looking to increase sales by influencing buying decisions.

This is a great opportunity to engage your staff, clients, and customers while creating a fun environment, building team spirit, and strengthening customer loyalty.

With a great campaign, companies can stand apart from the competition, increase sales, and demonstrate a meaningful commitment to their consumers and their community.

Opportunities include:

• Sales Events: donate a portion of proceeds to community health care; 
• Paper Icons: sell and display paper icons in store; and
• Round-Ups: give patrons the opportunity to "round up" their purchases with a donation to the Health Foundation.

​The key to success is finding a succinct marketing message that targets your customers in a way that benefits them, your business and the Health Foundation.

We have experience to share around how to set up a successful campaign, mitigate risk and drive positive media coverage. Several of our partners have donated a percentage of sales of a specific product to support us.

For example, McDonald’s Restaurants in Fort McMurray have hosted McHappy Day in support of the Health Foundation since 2002. The annual event has successfully raised well over $138,000 in support of children’s health care in our region.

To share your organization's cause marketing ideas and for more information, please contact us.